summer paid media

Summer is when New Seasons shines brightest. Each year, we celebrate the bounty of fresh, local Pacific Northwest produce with a vibrant seasonal campaign. This year, we rolled out multiple media waves, updating the creative mid-season to reflect what’s fresh and in-season. I developed the overarching creative concept and narrative, crafted the shot list for the photographer, and led my team in producing all supporting copy and assets to bring the campaign to life.