digital media

I led the creative concept and direction for our digital media campaigns, adapting each approach to align with the season and its role within our marketing funnel. Collaborating closely with our brand team, I ensured every campaign met the objectives of the brief. I defined the narrative, created the shot list, and worked closely with designers to bring our vision to life. As a small but resourceful team, we only began incorporating video footage in the past year. Before that, we adapted by using animations and panning across still photographs to align with each channel’s best practices.