paper seal tray

At New Seasons Market, I led the redesign of our store-brand fresh pasta packaging, transitioning from a rigid plastic clamshell with a paperboard sleeve to a more sustainable tray format. I designed the new tray and collaborated with an illustrator to create clear recycling instructions highlighting our packaging choice's environmental benefits. This innovation made New Seasons Market the first retailer in North America to adopt this packaging format, earning us the prestigious 2023 WorldStar Global Packaging Award in the food category.