partner brand rebrand

In 2024, New Seasons Market initiated a packaging rebrand to refresh its visual identity. A small hand-selected team of stakeholders collaborated with an agency to provide input and guide the creative direction throughout the process. At the conclusion of the rebrand, a style guide was delivered; however, gaps were identified that required further refinement. I was responsible for addressing these issues, ensuring the style guide provided clarity, consistency, and functionality.

Since October 2024, over 100 SKUs have been successfully converted to the new branding. While only a few products have reached our shelves, the transition is well underway, laying the foundation for a cohesive and elevated packaging experience. The finalized files shown here are currently in the process of being applied to packaging.