e-commerce brand

The 2023 launch of our new website and online shopping experience marked the beginning of New Seasons Market Online—a fully integrated e-commerce platform designed to deliver a seamless and engaging experience for both in-store and online customers. As this was an entirely new initiative for New Seasons, we built everything from the ground up. While we had specific requirements for elements like color usage and illustrations, I played a key role in shaping the program’s messaging. I created distinct modules for each system component, established the visual identity, and developed a comprehensive style guide and asset library to ensure brand consistency across all touchpoints.