brand promise
"Eat Good. Do Good." was New Seasons Market’s first evergreen brand campaign, designed to showcase the company’s core values and deepen customer connections. Collaborating with a colleague on the creative team, I helped develop the Brand Promise Matrix—a strategic framework that shaped the campaign’s messaging. This matrix ensured a consistent and compelling representation of New Seasons Market’s four key pillars: commitment to the local food economy, community well-being, exceptional food quality, and the unique New Seasons shopping experience.
I led the creative concepting and worked closely with my team to align visuals and messaging, ensuring a cohesive brand experience across all channels. The campaign’s initial launch focused on local sourcing and quality, laying the foundation for ongoing storytelling. While seasonal narratives have evolved to highlight different pillars, the core message—"Eat Good. Do Good."—remains central to the brand.
radio script
Don’t you love how a delicious meal can turn a summer night into pure magic? At New Seasons Market, we sure do. That’s why we source the best-of-the-best from right here in the Pacific Northwest—like sustainably harvested salmon, hand-picked berries, and seasonal pies made from scratch. Because, just like you, we know that great local ingredients make for a great meal. Now that’s a recipe for pure magic.
Stop by New Seasons, where eating good is doing good. Or visit us online at New Seasons Market dot com.
